This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
“Making Future Magic” is the goal of Dentsu London, the creative communications agency. BERG made this film with them to explore this statement. They developed a specific photographic technique for this film. Using long exposures they recorded an iPad moving through space to make three-dimensional forms in light. Each frame is a long exposure photograph of 3-6 seconds. 5,500 photographs were taken. Only half of these were used for the animations seen in the final edit of the film.
Amazing work, like the future is really here.
Sep 21 by Danijel